After joining the Winning Mark team in the summer of 2022, I jumped into creative production for Tina Kotek’s successful 2022 campaign for Oregon Governor. We produced a wide variety of content for six different platforms. In addition to producing illustrations, static graphics, and video, I provided creative strategy for targeting younger, more progressive voters in the form of detailed creative briefs and photoshoot memos.

In the final weeks of the campaign, we launched a focused GOTV campaign with video and display ads running on YouTube and the homepage of Willamette Week. We also had a lot of fun with a Reducstress-inspired Instagram and Twitter pages, which injected some humor (and truth!) into the contentious final weeks.